About RXRB

First and foremost, Rebirth by RB is a brand of reason. But more importantly it is a way of life. To achieve and experience rebirth, the "old you" must die metaphorically. We as humans are constantly evolving, upgrading and trying to be the best version of ourselves we can be. 

Founded in 2022 by me, the owner, Ryan Brice Sr. After having a successful small run with the brand "50East Apparel" from 2014-2019 I decided to take a break from the clothing industry due to oversaturation. Everybody had a brand at the time and it just was not fun creating anymore. Some were in it just for a quick buck but I really loved doing what I did so I fell back. One day in 2022, I was bored and just started posting my unreleased 50East designs. I had soo many inboxes the next morning begging for me to drop the unreleased designs. I felt a sense of rejuvenation. A sense of being reborn. I wanted to get back in the game, but under a different alias/brand. I wanted folks to know my name and I went back and forth with a few names but Rebirth by RB made the most sense. Cause after all, you cant spell Rebirth without RB. Everybody on this earth has felt a sense of being reborn. Whether it be for seconds, minutes or hours, we all felt the feeling of being motivated to do something. And this is my motivation. Making and designing pieces for you all.